Archive for March, 2010

26
Mar
10

I dreamed I had an interview with God.
“Come in,” God said. “So, you would like to interview Me?”
“If you have the time,” I said.
God smiled and said,
“My time is eternity and is enough to do everything;
what questions do you have in mind to ask me?”

“What surprises you most about mankind?”
God answered: “That they get bored of being children, are in a rush to grow up,
and then long to be children again. That they lose their health to make money
and then lose their money to restore their health.

“That by thinking anxiously about the future, they forget the present, such
that they live neither for the present nor the future.
That they live as if they will never die, and they die as if they had never lived…”

God’s hands took mine and we were silent for while and
then I asked… “As a parent, what are some of life’s lessons
you want your children to learn?”

God replied with a smile: “To learn that they cannot
make anyone love them. What they can do is to let themselves be loved.
To learn that it takes years to build trust,
and a few seconds to destroy it. To learn that what
is most valuable is not what they have in their lives, but who they have in
their lives. To learn that it is not good to compare themselves to others.
All will be judged individually on their own merits, not as a group on a
comparison basis! To learn that a rich person is not the one who has the
most, but is one who needs the least. To learn that it only takes a few
seconds to open profound wounds in persons we love, and that it takes many
years to heal them. To learn to forgive by practicing forgiveness. To learn
that there are persons that love them dearly, but simply do not know how to
express or show their feelings. To learn that money can buy everything but
happiness. To learn that two people can look at the same thing and see it
totally different. To learn that a true friend is someone who knows
everything about them…and loves them anyway. To learn that it is not
always enough that they be forgiven by others, but that they have to forgive
themselves.”

I sat there for a while, enjoying the moment. I thanked Him for his time and
for all that He has done for me and my family, and He replied, “Anytime”.

26
Mar
10

good writing made badly

  1. Avoid alliteration. Always.
  2. Prepositions are not words to end sentences with.
  3. Avoid cliches like the plague. (They’re old hat.)
  4. Employ the vernacular.
  5. Eschew ampersands & abbreviations, etc.
  6. Parenthetical remarks (however relevant) are unnecessary.
  7. It is wrong to ever split an infinitive.
  8. Contractions aren’t necessary.
  9. Foreign words and phrases are not apropos.
  10. One should never generalize.
  11. Eliminate quotations. As Ralph Waldo Emerson once said: “I hate quotations. Tell me what you know.”
  12. Comparisons are as bad as cliches.
  13. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous.
  14. Profanity sucks.
  15. Be more or less specific.
  16. Understatement is always best.
  17. Exaggeration is a billion times worse than understatement.
  18. One-word sentences? Eliminate.
  19. Analogies in writing are like feathers on a snake.
  20. The passive voice is to be avoided.
  21. Go around the barn at high noon to avoid colloquialisms.
  22. Even if a mixed metaphor sings, it should be derailed.
  23. Who needs rhetorical questions?
10
Mar
10

Dearly Beloved We Are Gathered Here…

Today I had to drive my in-laws to a funeral in a small Texas town about sixty miles away. My in-laws are in their 90’s and the relative that had passed away was a 94 year old distant cousin. But longevity was not what caught my attention. Nor the small town country folk that showed up wearing suits and dresses to blue jeans and T shirts. A sense of fashion and respect for the deceased had passed away years before.

Never-the-less, most of the people attending the service were around 65 plus with a large populous of octogenarians and a few, like my in-laws, nonagenarians. I had an epiphany that everyone there probably sat and pondered over the open casket wondering about their own funeral. Thoughts like, ” Who would be at my funeral.” “Well…she does look pretty good for her age and after all she is dead.”

I guess what I am saying is this; even if you don’t believe in an afterlife you still wonder what happens. Is there really a soul, does God exist and is there really a Hell? I, for one, truly believe that God created everything and in an understanding that transcends our human thought. Humans think in a linear fashion and I believe that from time-to-time God reveals glimpses of wonderful things to come. Don’t get me wrong, I do believe in some type of evolution but a greater being had to have started the whole thing off with a bang. If it isn’t a master plan then why are we the only species of have thoughts, speech and imagination, to name a few?

So the next time you attend a funeral, you might want to ask some “Soul searching” questions of yourself. But you really shouldn’t wait for a funeral because the next one might be yours. OOPS!  Too late!

05
Mar
10

Protecting Your Brand

When your Sales Force is out in the field presenting your services or product do you ever wonder if they are promising anything to make the sale?

Do they erode your marketing departments efforts to build and support your brand?

Does recreating sales presentation modules by the Sales Force dilute the work of marketing strong branding graphics?

Does the overall marketing plan take a hit every time your “Message” is off target?

WHAT CAN YOU DO TO MAKE THESE MISTAKES GO AWAY?

Flexibility and intuitiveness are the hallmarks of Perfect Pitch™. The software enables you to quickly and easily create and customize animated, dynamic sales/marketing/training presentations with your own content, using “content modules.”

Content modules are the building blocks of Perfect Pitch™ presentations. They can be fully customized using your videos, text, and “include” files (such as Word documents, PowerPoint presentations, PDF files, or Excel spreadsheets), all of which can be easily programmed into custom modules via the Perfect Pitch™ Selector.

These modules are dynamically displayed in the Perfect Pitch Presenter™. Once you have created content modules you can use them in any combination at any time, and you can save any combination as “Preset” presentations to reuse.

The Perfect Pitch™ presentation structure allows you to showcase these content modules via four major categories (one of which is “About Us”) and a Home, or “Featured” page. While the About Us category name is preset, you can change the other three major major category names at any time. Your Perfect Pitch Presenter™ presentation will automatically reflect category name changes from the Selector.

The Perfect Pitch™ software bundle includes the Perfect Pitch Selector and the Perfect Pitch Presenter™ (the deluxe version of Perfect Pitch™ includes the Administrator Portal).

The learning curve is low and if you can create in Microsoft Power Point™ you are 90% there already.

THE PERFECT PITCH™ SELECTOR is the portal used to customize presentations.

THE PERFECT PITCH™ PRESENTER is the dynamic presentation which showcases your selected content modules.

I WILL SEND YOU A GREAT DEMO.     Stephen@StephenPatterson.info